I was browsing the web today (as I am known to do on occasion) and came across yet another website with the familiar “This site is best viewed in IE” text displayed prominently. Don’t people realize that they are losing traffic and inevitably also losing money by limiting their visitor base? Here are my tips and suggestions for optimizing a website.

First, never EVER optimize for just Internet Explorer. FireFox popularity is growing at an exponential rate and FireFox users can no longer be ignored. I use FireFox myself and would never go back to IE. Most FF users feel the same. I suggest that every web admin have the latest version of FireFox installed if only to ensure that each website you make is fully compatible. If you have access to a Mac computer and the Safari browser then I also suggest making sure that your websites work there as well. Chances are if it works on IE and FF perfectly and passes XHTML validation then you are probably safe on most browsers. Now, onto XHTML validation.

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